The Launch of Whitken & Co. Pt. 1

So, I realized last week when I sat down to get back to blogging that although I had announced the launch of Whitken & Co. on our social media channels, I had never announced the launch of it here on the blog. Oops! Time to fix that.

When I first started blogging about home décor two years ago now, I didn’t really know what I wanted the blog to become or if I would eventually want to take on clients. Initially, I said a big, fat “no” to the idea.

As usually happens with me though, I eventually gave in to at least considering the idea. My mind is always flooded with ideas and things I want to try and truthfully, I’ll never be able to try them all in my own home so why not try them in someone else’s? I still get the joy of creating something unique and beautiful, and they get to enjoy a beautifully crafted home. It’s a win win.

The living room in #theshorttpickenshouse. Excuse the mess behind the glass doors. That was our "storage" room during reno. 

The living room in #theshorttpickenshouse. Excuse the mess behind the glass doors. That was our "storage" room during reno. 

I still wasn’t completely sold on the idea, though. If I launched a business and took on clients, I wanted it to go beyond just creating beautiful spaces. I wanted it to help people. To change their life or inspire them in some way.

Kendall and I both like to entertain family and friends and create things so the idea of creating a beautiful, functional home that we can live, work, play in, and share with others was important to us, and I found a passion growing inside of me to help others do the same.

Over time, that big fat no became an all consuming “yes.” I gave myself until June of this year to get done all that I could to launch Whitken and Co., and decided that completely ready or not, we would launch, and we did.

Progress shot of the master bedroom in #theshorttpickenshouse. That wall above the bed used to have a door and window in it.

Progress shot of the master bedroom in #theshorttpickenshouse. That wall above the bed used to have a door and window in it.

The same week that we launched we got our first client, and it has been a whirlwind of working and learning ever since. I have loved every minute of it though, and it has only confirmed in my mind that this is what I want and was made to do.

During those 6 months when I was really focused on getting the technical part of the business organized, the idea of creating not just beautiful and functional spaces, but also healing spaces started taking root in my mind. I’m going to share more on that soon, my story, and what we mean by that. I’ll also be sharing the short, but humorous story behind our name. So stay tuned!

We’re excited and grateful for the clients we have and for the clients to come, and to see what this business turns into. We have lots of ideas and plans for the future, and we’re grateful and excited to share it with each of you! Thanks for following along! Be sure to check out our services here and let us know if there is some way we can help you create a beautiful, functional, and healing home! 

The dining room in the #shorttpickenshouse. We enjoyed welcoming peopler before, during,and most definitely after the reno! 

The dining room in the #shorttpickenshouse. We enjoyed welcoming peopler before, during,and most definitely after the reno! 

Our Mission:

Whitken & Co. exists to help individuals and families create beautiful, functional, and healing spaces to live, work, play in, and share with others.